For Sales Leaders who need clearer execution, explainable results, and real ROI before committing to long-term change.
Most teams didn't fail at AI. They failed to decide how it should actually be used.
Sales reps spend only 28% of their week actually selling.
Why?
Inconsistent context across tools
How work should happen
Where AI helps or hurts
This is not a tooling problem.
It is a revenue operating model problem.
Ungoverned AI quietly introduces execution risk at scale.
The risk isn't waiting too long to adopt AI.
It's letting it reshape execution without deciding how.
Not everything should be automated. Not everything should stay manual.
We help you decide what runs, what supports, and what stays human.
AI runs repeatable, low-risk work in the background, surfacing insights automatically where reps already work.
AI supports reps with shared context and structured prompts, systemizing best practices while keeping judgment and control with the human.
Buyer conversations, negotiation, and final decisions stay human by design. This is where trust is built and revenue is won.
The goal is to remove the work that's burying them so they have space to do what actually wins deals.
12 years carrying quota in B2B SaaS. Buried in tabs, tools, and outdated processes that made it harder to just sell. Living the gap between what leadership thinks is happening and what's actually happening in deals.
I've watched AI rollouts create noise instead of leverage. Or never get adopted at all.
Everyone assumes it's a training problem. It's not. It's a systems problem. Nobody's watching where effort actually disappears. Everyone's focused on what reps should do. Nobody's watching what they actually do. Where deals stall for reasons nobody can explain.
That's where I build from. I design AI workflows from experience. What stays human, what gets embedded, what actually gets used.
Systems that help your team sell.
You've probably seen this before: a consultant runs an audit, delivers a deck, and leaves. Or a vendor promises transformation, and six months later you're still waiting for results.
We start with a pilot.
One workflow. A small group of reps. Real conditions.
We identify the highest-leverage moment in your sales process and prove AI can improve it. In your environment, with your team.
If it works, we've earned the right to go deeper.
We learn enough to choose the highest-ROI execution moment to improve first
We analyze what your best reps do differently to inform the build (when recordings are available)
We assemble the AI-ready context and workflow, informed by what we learned
We pilot a single workflow with a small group of reps in production conditions
Within 30 days.
Each pilot includes one or more of these workflows tailored to your highest leverage moment.
No matter what you decide next, you leave with assets your team can use.
A clean internal reference that makes AI useful across your team. Your sales motion, terminology, what good looks like, what stays human.
The foundation most teams never build.
A working example your team has used in real conditions. What we built, how reps used it, and what changed in effort, clarity, or execution.
Evidence of what worked. In your environment.
Behaviors that correlate with better outcomes. Repeatable patterns you can standardize. Where judgment stays human.
When recordings and data are available.
A leadership-ready summary. Did this create real signal or just activity? Is it worth scaling? What's the next best step?
Clear enough to share with your board.
These assets are yours whether we continue working together or not.
AI sales workflow implementation is the process of building AI-powered systems that integrate into your existing sales motion. Unlike buying standalone AI tools, implementation focuses on creating an operating layer that connects AI capabilities to real sales activities like prospecting, account research, and deal management. The result is AI that actually works within your team's day-to-day workflow.
Tools without systems create noise. We build the operating layer that makes AI actually work inside your sales motion.
Minimal. We need access to a small group of reps, some existing data, and a point of contact. Most of the build happens on our side.
If the pilot proves signal, we expand thoughtfully: formalize what worked, extend into additional revenue moments, and decide whether we steward it for continuity or transition ownership internally over time.
RevOps implements tools. We build systems from the frontline up, starting with what top performers actually do, not what the tool documentation says.
Because proof earns trust. We'd rather show you it works in your environment before asking for a larger commitment.
One pilot. Real conditions. Clear answer.
I take on 2-3 pilots per quarter to ensure each one gets the attention it deserves.
No pitch deck. No pressure. Just a conversation to see if this makes sense for your team.